Why B2B Marketing Is Not Social: An Unexpected Insight from SiriusDecisions
The most important thing I learned at this week’s SiriusDecisions Roundtable in Portland was not something Jonathon Block or Jay Gaines shared, and it wasn’t from a conversation with another attendee....
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Three Ways Click Rates Are Killing Your Brand
Despite numerous calls for the demise of the click rate, it lives on as a standard fixture in nearly every benchmark and performance report. It lives on, its very existence reducing the effectiveness...
View ArticleSocial Media Success Starts with Commitment, Not Pilot
One of the biggest differences between social media and most other marketing channels is the idea of developing an audience. As a marketer, this may not seem all that new at first — you have a...
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Are Your Company Values a House of Cards?
Company values cannot be merely said, they must be lived. Lived by every single employee of your company, internally and externally. Prospects and customers experience how you live your values in...
View ArticleThe Hidden Message from SiriusDecisions: Serve Your Audience
SiriusDecisions’ B2B Sales and Marketing: Forging a New Alliance was an impressive event last week, and I was glad to have the opportunity to attend. Between companies sharing their own cases on sales...
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Social Media Needs an Organic Movement
In one camp, you have Twitter streams driven by twitterfeed, rolling out headline after headline with no attempt to add value beyond distribution. On the other are Twitter streams full of...
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Just Say No to Marketing Advice
All Marketing Advice Should Include a Disclaimer Your strategy is your direction; it should never be prescriptive. The strategy you develop should be unique to your business, an outgrowth of the...
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Marketers Ruin Good Marketing Opportunities
Innovative marketers constantly put new ideas into practice, and some of the most effective new ideas quickly become marketing best practices or emerging trends. However, when marketing ideas...
View Article4 Problems Killing Thought Leadership Marketing
Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week. He made some great points in his call to end the use of the phrase thought leadership, but ultimately I disagree with his...
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B2B Sales and Marketing Integration
Last week Danny Hanssel (@dannyhanssel) us as the guest moderator and leader for #B2Bchat. Danny lined up a great set of provocative questions for the group on aligning B2B sales and marketing. As...
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